A Father, a Daughter, and One Too Many Roof Racks.

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Innovo+ began with a father and daughter — one with decades of engineering and product experience, the other with deep roots in paddle sports. Together, they set out to solve a problem every paddler knows: why does it take so much work just to get on the water?

They’d lived the frustration — gear scattered across the garage, inflatable boards to pump, roof racks to fight with. And they knew there had to be a better way.

So they built one.

That desire to remove friction — to rethink what paddlecraft could be — is what inspired the name Innovo.

Innovo comes from the Latin innovare: to renew, restore, or make fresh. That’s what this product is — a new take on paddlecraft.

Less friction. More freedom. Smarter design choices built in.

And the “+”? That’s the mindset — more function, more versatility, more time well spent.

What We Build

We design premium, modular paddlecraft for people who actually paddle.

Whether it’s an after-work escape or a weekend away, your gear should make it easier to get outside — not harder.

Our first product, The Challenger, is a hard-shell hybrid that performs like a true kayak or SUP — with none of the usual trade-offs.

What Sets It Apart

  • Rigid in Every Mode
    SUP or kayak — no pump, no wobble, no compromise.

  • Modular & Portable
    Three rigid sections. Sets up in under 3 minutes.

  • Closet-Sized Convenience
    No roof rack, no garage required.

  • Built to Last
    Durable materials designed for daily use, not seasonal play.

  • Everything Included
    Paddle, seat, leash, pouch, strap — all in the box.

Why it matters

Between them, our founders bring over 30 years in product and engineering and 9+ years in paddle sports. That blend of real-world experience — on the water and behind the workbench — is what makes Innovo+ different.

We’re not guessing at what paddlers need. We’ve lived it.

Peace of mind built in

All our products are backed by a 1-year limited warranty and a 30-day return window — because confidence shouldn’t stop at the shoreline.