A Father, a Daughter, and One Too Many Roof Racks.


Innovo+ began with a father and daughter — one with decades of engineering and product experience, the other with deep roots in paddle sports. Together, they set out to solve a problem every paddler knows: why does it take so much work just to get on the water?
They’d lived the frustration — gear scattered across the garage, inflatable boards to pump, roof racks to fight with. And they knew there had to be a better way.
So they built one.
That desire to remove friction — to rethink what paddlecraft could be — is what inspired the name Innovo.
Innovo comes from the Latin innovare: to renew, restore, or make fresh. That’s what this product is — a new take on paddlecraft.
Less friction. More freedom. Smarter design choices built in.
And the “+”? That’s the mindset — more function, more versatility, more time well spent.
What We Build
We design premium, modular paddlecraft for people who actually paddle.
Whether it’s an after-work escape or a weekend away, your gear should make it easier to get outside — not harder.
Our first product, The Challenger, is a hard-shell hybrid that performs like a true kayak or SUP — with none of the usual trade-offs.
What Sets It Apart
- Rigid in Every Mode
SUP or kayak — no pump, no wobble, no compromise. - Modular & Portable
Three rigid sections. Sets up in under 3 minutes. - Closet-Sized Convenience
No roof rack, no garage required. - Built to Last
Durable materials designed for daily use, not seasonal play. - Everything Included
Paddle, seat, leash, pouch, strap — all in the box.
Why it matters
Between them, our founders bring over 30 years in product and engineering and 9+ years in paddle sports. That blend of real-world experience — on the water and behind the workbench — is what makes Innovo+ different.
We’re not guessing at what paddlers need. We’ve lived it.
Peace of mind built in
All our products are backed by a 1-year limited warranty and a 30-day return window — because confidence shouldn’t stop at the shoreline.