Innovo+ centers around a father and daughter — one with decades of engineering and product experience, the other bringing a fresh perspective and drive to rethink how paddlecraft could work.

They set out to solve a problem every paddler knows: why does it take so much work just to get on the water?

They’d seen the frustration — gear scattered across the garage, inflatable boards to pump, roof racks to fight with. And they knew there had to be a better way.

So they built one — partnering early with an experienced product designer who’d spent years creating SUPs, kayaks, and canoes to bring the idea to life.

That desire to remove friction — to rethink what paddlecraft could be — is what inspired the name Innovo.

Innovo comes from the Latin innovare: to renew, restore, or make fresh. That’s what this product is — a new take on paddlecraft.

Less friction. More freedom. Smarter design choices built in.

And the “+”? That’s the mindset — more function, more versatility, more time well spent.

We design premium, modular paddlecraft for people who actually paddle.

Whether it’s an after-work escape or a weekend away, your gear should make it easier to get outside — not harder.

Our first product, The Challenger, is a hard-shell hybrid that performs like a true kayak or SUP — with none of the usual trade-offs.

• Rigid in Every Mode
  SUP or kayak — no pump, no wobble, no compromise.
  
  
• Modular & Portable
  Three rigid sections. Sets up in under 3 minutes.
  
  
• Closet-Sized Convenience
  No roof rack, no garage required.
  
  
• Built to Last
  Durable materials designed for daily use, not seasonal play.
  
  
• Everything Included
  Paddle, seat, leash, pouch, strap — all in the box.
  

Between them, our founders bring over 30 years in product and engineering, complemented by the design expertise of paddlesports specialists who shaped the Challenger from concept to creation. That blend of real-world experience — designing for paddlers and building at the workbench — is what makes Innovo+ different.

We’re not guessing at what paddlers need. We’ve solved for it alongside the people who live it.

All our products are backed by a 1-year limited warranty and a 30-day return window — because confidence shouldn’t stop at the shoreline.